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"To be a successful focus group leader you need to treat your session as an opportunity to peer into the very soul of humanity. Each human being has personal and intellectual longings that reside very deep within the confines of a conflicted temperament. It is up to the great facilitator to understand this and to harness it - to tap into that reserve of unarticulated humanity and to draw it out like prunes from a package so as to give it expression."
- from Cow Country, Chapter 9: The Focus Group
Thank you for your interest in Cow Country. And happy reading!